An image that’s unrelated to the content on the page will be confusing for the user, and one that’s blurry or badly cropped will just make your page look bad and unprofessional. This is crucial for the user experience side of SEO. Where most visitors to your page will only see the image itself, search engine crawlers see text behind the image that you can fill in to tell them what you want them to see.įollow these tips to optimize the images on your website for search engines. That matters for SEO because Google’s algorithm pays attention to behavioral metrics that reflect user experience, like bounce rates and the amount of time visitors spend on a web page.Īnd images can also be optimized to more directly boost SEO as well. Images are a big part of how we experience a web page. That means images can make your website content more powerful and engaging. Over the years, researchers have conducted studies that confirm visuals help people process information faster and remember it more effectively.

Think about it: if you found yourself on a webpage that looked like a Word doc with nothing but text on a white background, you wouldn’t feel like the website was trustworthy or memorable. For one thing, they’re a huge part of the user experience. So much of how we understand SEO is all about text and keywords, but images have a role to play as well. Use schema for products and recipes, where relevant.

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